World’s Most Typical Person [Video]

A little off-topic, however I found this quite fascinating, so here you go.

As the worldwide population reaches 7 billion people this year, National Geographic has produced a yearlong 7-part series exploring the challenges and solutions we (humans) face.

This video, part 2 in the series, explores the world’s most typical person.

From a design perspective, National Geographic’s design studio has done a superb job of integrating their brand language into the video.

Part 1 of the series can be viewed here.