Canadian Olympic Team Rebrand

The Canadian Olympic team has been rebranded by Vancouver-based designer, Ben Hulse. The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography, influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video. The brand strategy was repositioned to focus on the team rather than the committee, and our goal was to deliver a classic… Read more