The Science Channel Rebrands [Video]

The Science Channel has been rebranded by creative studio and production company, Imaginary Forces.

The rebrand is centred around a fictional character, Morph – whom you will meet in the slick introductory video below.

In an interview with Fast Co. Design, Art Director Ronnie Koff boldly states:

Now that technology has reached the point where everything is some moving form of media, logos are going to be designed for that kind of media first. There’s no reason to make a logo static anymore.

So is this the future of logo design? Imaginary Forces (or should I say Morph), make somewhat of a compelling argument.

What do you think?