New JCPenny Logo Unveiled

If you haven’t already heard the news, American retailer JCPenny has just unveiled a ‘bold new logo’. According to the official press release: To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company’s associates, several design agencies and two art schools — University of Cincinnati and Rhode Island School of Design — that collectively submitted over 200 designs for consideration. The ‘winning entry’ was designed by a third-year graphic design… Read more