A redesign of the Google Chrome logo has just been unveiled. While this may not be ground-breaking news, with Chrome being a favoured web browser among our readers, I thought this was at least worth a mention. Personally, I think the removal of the previous logo’s tacky 3D effects is a step in the right direction. Yet another win for simplification. For your reference, the old Google Chrome logo is pictured below. What do you think?… Read more
BankUnited gets an attractive new logo/identity courtesy of Pentagram. The existing BankUnited logo featured an illustration of a palm tree that attached the company to Florida. The new bank plans on expanding to markets beyond the region, and the designers have created an abstract symbol called “the bridge,” based on the curving forms of the letters B and U. The icon is inspired by the causeways of Miami, but also represents a bridge between south and north, local and global,… Read more
A new logo controversy is upon us with the news that the NBC Universal logo has been redesigned – dropping its globe silhouette and iconic Peacock. The redesign marks the takeover of NBC Universal by media conglomerate Comcast. With the takeover NBC Universal has also been renamed to NBCUniversal. Old NBC Universal Logo New NBCUniversal Logo Before getting all up in arms about the change it is important to note that the iconic NBC network logo (pictured below) will remain… Read more
A new Starbucks logo has been unveiled. “we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.” – Howard Schultz, Starbucks president and CEO A well executed logo redesign As one of the most recognised brands in the world, this logo redesign is a bold move for Starbucks. What the… Read more